The Arizona Center for Nature Conservation/Phoenix Zoo has been a point of pride for Arizona for over 55 years. The Zoo is the state’s most popular cultural attraction, hosting nearly 1.4 million guests each year.

Decades of success in fulfilling its mission to inspire people and motivate them to care for the natural world through impactful education programs and conservation efforts have made the Zoo an international leader among zoological organizations. Fulfilling this mission requires ongoing investment in capital projects that best serve the Zoo’s animal collection and guests – The Pride Campaign has done precisely that.

Completion of the $13.9 million Pride Campaign will fund a series of capital projects in four major areas of the Zoo, which will dramatically impact guest experience, strengthen educational offerings and expanding programs for species recovery. These projects include new habitats in the Africa Trail, expansion of the elephant habitat on the Tropics Trail and the construction of a 500-seat amphitheater. Achievement of The Pride Campaign will be one of the ultimate achievements for the Phoenix Zoo.

Campaign funds have already expanded and upgraded our species conservation research facilities and programs, hallmarks of the Zoo and for which it is internationally recognized. With the completion of the Johnson Conservation Center expansion, sand cat, Aldabra and Galapagos tortoises’ habitats, and now the new Doornbos Discovery Amphitheater and Giants of the Asian Realm, presented by The Kemper & Ethel Marley Foundation, we are excited to begin work on the final project of the Campaign – the new and expanded Africa Trail.

funding progress

1 %
Predator Passage Africa Trail Expansion
1 %
Giants of the Asian Realm
1 %
Doornbos Discovery Amphitheater
1 %
the tropics
1 %


[NEW!] Predator Passage Brick Fundraiser

Construction begins Fall 2021 on the Phoenix Zoo’s Predator Passage. As the final element in The Pride Campaign, this long-awaited and exciting project expands the Africa Trail.

To celebrate this milestone, we are offering the opportunity to purchase personalized bricks which will be installed as pavers in the Passage. Don’t miss your chance to become a “piece” of the Zoo!


Bricks come in two different sizes:

  • 4” x 8” Brick – 3 lines | 20 characters per line maximum – $250
  • 8” x 8” Brick – 5 lines | 20 characters per line maximum – $500

OPTIONAL: Add one of ten different animal images to your brick for an additional $50. If you choose to add an animal image, leave at least 10 character spaces open in your inscription.


8” x 8” bricks can be laser etched with your company’s logo. Inscription space will vary depending on the size of your logo.


building a future

The Phoenix Zoo is a non-profit organization that receives no government operating subsidy. It relies solely on earned income and philanthropic support. Of the $13.9 million campaign total, $1.4 million will be restricted to a permanent endowment to support operational and maintenance expenses of these new expanded projects.

For more information, contact Lorraine Frias at 602.914.4322.